Product Placement in Movies: A Preliminary Test of an Argument for Involvement : Proceedings of the 2005 conference of the American Academy of Advertising
In: PROCEEDINGS OF THE CONFERENCE- AMERICAN ACADEMY OF ADVERTISING; (2005) S. 40-47
Konferenz
Zugriff:
Titel: |
Product Placement in Movies: A Preliminary Test of an Argument for Involvement : Proceedings of the 2005 conference of the American Academy of Advertising
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Autor/in / Beteiligte Person: | Pokrywczynski, J. |
Link: | |
Quelle: | PROCEEDINGS OF THE CONFERENCE- AMERICAN ACADEMY OF ADVERTISING; (2005) S. 40-47 |
Veröffentlichung: | 2005 |
Medientyp: | Konferenz |
ISBN: | 978-0-931030-30-7 (print) ; 0-931030-30-7 (print) |
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