The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case
In: MARKETING INTELLIGENCE AND PLANNING, Jg. 21 (2003), Heft 4/5, S. 220-229
Online
serialPeriodical
Zugriff:
Titel: |
The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case
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Autor/in / Beteiligte Person: | Mazaira, A. ; Gonzalez, E. ; Avendano, R. |
Link: | |
Zeitschrift: | MARKETING INTELLIGENCE AND PLANNING, Jg. 21 (2003), Heft 4/5, S. 220-229 |
Veröffentlichung: | 2003 |
Medientyp: | serialPeriodical |
ISSN: | 0263-4503 (print) |
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