Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective
In: Journal of business research, Jg. 84 (2018), S. 46-58
serialPeriodical
Zugriff:
Titel: |
Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective
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Autor/in / Beteiligte Person: | Suter, Mariana Bassi ; Borini, Felipe Mendes ; Floriani, Dinorá Eliete ; da Silva, Dirceu ; Polo, Edison |
Link: | |
Zeitschrift: | Journal of business research, Jg. 84 (2018), S. 46-58 |
Veröffentlichung: | 2018 |
Medientyp: | serialPeriodical |
ISSN: | 0148-2963 (print) |
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