Audience evaluation of digital art experiences : lightening the load for smaller cultural organisations
University of Sunderland, 2022
Online
Hochschulschrift
Zugriff:
This practice-based thesis examines the theory and applications of audience evaluation for cultural experiences in the UK with a specific focus on the issues faced by smaller cultural organisations (including partner organisations Open Data Institute, D6: Culture In Transit and a placement with Sunderland Culture/Creative Fuse North East). Using an interdisciplinary lens it gives a broad-sweep overview of pertinent issues, methods and partner organisations and highlights the lack of uniformity of metrics, terms and definitions and the fragmented approaches to evaluation from both the cultural sector and academic spheres, which results in lack of insight about user needs and motivations. A review of audience segmentation approaches exposes a clear dichotomy between audience needs and those of the sector ('Bottom Up/Top Down'). A schematic is developed to summarise the audience needs for the successful delivery of artistic intent ('Absence of Barriers'), and training materials are developed on audiences and evaluation for smaller cultural organisations to help them focus their efforts and limited resources ('Some Advice For').
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Audience evaluation of digital art experiences : lightening the load for smaller cultural organisations
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Autor/in / Beteiligte Person: | Ure, Catrina |
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Veröffentlichung: | University of Sunderland, 2022 |
Medientyp: | Hochschulschrift |
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