Volltext verfügbar nach Anmeldung bzw. im Campus-Netz.
How to Help Your CMO Boost Global Growth: Chief marketing officers are vital to international expansion - if given the right authority and limits
In: Harvard Business Review, Jg. 99 (2021-11-01), Heft 6, S. 17-19
Online
academicJournal
Zugriff:
Titel: |
How to Help Your CMO Boost Global Growth: Chief marketing officers are vital to international expansion - if given the right authority and limits
|
---|---|
Link: | |
Zeitschrift: | Harvard Business Review, Jg. 99 (2021-11-01), Heft 6, S. 17-19 |
Veröffentlichung: | 2021 |
Medientyp: | academicJournal |
ISSN: | 0017-8012 (print) |
Sonstiges: |
|