'We Can't Just Copy the Plays We Run in the U.S.': As CMO of UPS, Kevin Warren is responsible for all U.S. and international marketing; He recently spoke about the role of the chief marketing officer
In: Harvard Business Review, Jg. 99 (2021-11-01), Heft 6, S. 20-21
Online
academicJournal
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'We Can't Just Copy the Plays We Run in the U.S.': As CMO of UPS, Kevin Warren is responsible for all U.S. and international marketing; He recently spoke about the role of the chief marketing officer
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Zeitschrift: | Harvard Business Review, Jg. 99 (2021-11-01), Heft 6, S. 20-21 |
Veröffentlichung: | 2021 |
Medientyp: | academicJournal |
ISSN: | 0017-8012 (print) |
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