A Computational Grounded Approach: A Case Study about Tweets regarding the #Movember Men’s Health Prevention Challenge
In: Décisions Marketing, Jg. 112 (2024-01-25), Heft 4, S. 79-103
Online
academicJournal
Zugriff:
Titel: |
A Computational Grounded Approach: A Case Study about Tweets regarding the #Movember Men’s Health Prevention Challenge
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Autor/in / Beteiligte Person: | Berriche, Amira ; Crié, Dominique ; Calciu, Michel |
Link: | |
Zeitschrift: | Décisions Marketing, Jg. 112 (2024-01-25), Heft 4, S. 79-103 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 2269-8469 (print) ; 0779-7389 (print) |
DOI: | 10.3917/dm.112.0079 |
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