Wiki as a ckm tool in websites
In: International Journal of Industrial Engineering and Production Research, Jg. 23 (2012), Heft 3, S. 217-222
Online
academicJournal
Zugriff:
The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intentions in the web site. By using multidimensional analysis, this study shows that choosing a suitable tool for hosting in the websites in order to gather essential knowledge from customers plays an important role in explaining certain customer online behavior. In particular, the researchers propose a model that explains wikis require a culture of collaboration and sharing in an online environment to achieve a win-win situation between customers and producers.
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Wiki as a ckm tool in websites
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Autor/in / Beteiligte Person: | Samizadeh, Reza ; Sara Parsaie mehr |
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Zeitschrift: | International Journal of Industrial Engineering and Production Research, Jg. 23 (2012), Heft 3, S. 217-222 |
Veröffentlichung: | Iran University of Science & Technology, 2012 |
Medientyp: | academicJournal |
ISSN: | 2008-4889 (print) ; 2345-363X (print) |
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