The Relative Importance Of Advertising Elements And The Roles Of Sex (Gender) And Involvement
In: Beta: Scandinavian Journal of Business Research, Jg. 27 (2013-12-03), Heft 2, S. 97-111
academicJournal
Zugriff:
Titel: |
The Relative Importance Of Advertising Elements And The Roles Of Sex (Gender) And Involvement
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Autor/in / Beteiligte Person: | Lanseng, Even Johan ; Majoor, Maarten L. |
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Zeitschrift: | Beta: Scandinavian Journal of Business Research, Jg. 27 (2013-12-03), Heft 2, S. 97-111 |
Veröffentlichung: | 2013 |
Medientyp: | academicJournal |
ISSN: | 0801-3322 (print) ; 1504-3134 (print) |
DOI: | 10.18261/ISSN1504-3134-2013-02-02 |
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