MSA: The Software Company--Planning the AMAPs Product Line
1990
Online
E-Book
Zugriff:
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should invest in R&D to upgrade the technology or build a sales organization.
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MSA: The Software Company--Planning the AMAPs Product Line
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Autor/in / Beteiligte Person: | Dolan, Robert J. |
Veröffentlichung: | 1990 |
Medientyp: | E-Book |
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