Seeing is Believing: Exploring the Influence Mechanism of Previews on Online Video Courses Purchase via Intrinsic and Extrinsic Cues
In: IEEE Transactions on Engineering Management, Jg. 71 (2024), S. 7353-7363
Online
academicJournal
Zugriff:
Titel: |
Seeing is Believing: Exploring the Influence Mechanism of Previews on Online Video Courses Purchase via Intrinsic and Extrinsic Cues
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Autor/in / Beteiligte Person: | Zhang, X. ; Liu, X. ; Zhang, Y. ; Jin, B. |
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Zeitschrift: | IEEE Transactions on Engineering Management, Jg. 71 (2024), S. 7353-7363 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 0018-9391 (print) ; 1558-0040 (print) |
DOI: | 10.1109/TEM.2023.3278322 |
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