Preparing marketing for greater turbulence
In: Handbook of Business-to-Business Marketing. 159-173 July, 2022; (2022-07-15) S. 159-173
Buch
Zugriff:
Titel: |
Preparing marketing for greater turbulence
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Autor/in / Beteiligte Person: | Day, George S. ; Gary, Lilien ; Andrew, Petersen ; Stefan, Wuyts |
Quelle: | Handbook of Business-to-Business Marketing. 159-173 July, 2022; (2022-07-15) S. 159-173 |
Veröffentlichung: | 2022 |
Medientyp: | Buch |
ISBN: | 978-1-80037-686-1 (print) ; 978-1-80037-687-8 (print) ; 1-80037-686-3 (print) ; 1-80037-687-1 (print) |
Sonstiges: |
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