Chapter 8: Word-of-mouth and marketing effects on customer equity
In: Handbook of Research on Customer Equity in Marketing : 178-198 January, 2015; (2015-01-30) S. 178-697
Buch
Zugriff:
Titel: |
Chapter 8: Word-of-mouth and marketing effects on customer equity
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Autor/in / Beteiligte Person: | Hanssens, Dominique M. ; Villanueva, Julian ; Yoo, Shijin ; Kumar, V. ; Shah, Denish |
Link: | |
Quelle: | Handbook of Research on Customer Equity in Marketing : 178-198 January, 2015; (2015-01-30) S. 178-697 |
Veröffentlichung: | 2015 |
Medientyp: | Buch |
ISBN: | 978-1-78100-497-5 (print) ; 1-78100-497-8 (print) |
DOI: | 10.4337/9781781004982.00015 |
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