Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers
In: European Journal of Operational Research, Jg. 265 (2018-03-16), Heft 3, S. 909-918
Online
academicJournal
Titel: |
Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers
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Autor/in / Beteiligte Person: | Yan, Wei ; Xiong, Yu ; Chu, Junhong ; Li, Gendao ; Xiong, Zhongkai |
Link: | |
Zeitschrift: | European Journal of Operational Research, Jg. 265 (2018-03-16), Heft 3, S. 909-918 |
Veröffentlichung: | 2018 |
Medientyp: | academicJournal |
ISSN: | 0377-2217 (electronic) |
DOI: | 10.1016/j.ejor.2017.08.039 |
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