A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
In: Journal of Interactive Marketing, Jg. 27 (2013-08-01), Heft 3, S. 185-208
Online
academicJournal
Zugriff:
Titel: |
A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement
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Autor/in / Beteiligte Person: | Romero, Jaime ; van der Lans, Ralf ; Wierenga, Berend |
Link: | |
Zeitschrift: | Journal of Interactive Marketing, Jg. 27 (2013-08-01), Heft 3, S. 185-208 |
Veröffentlichung: | 2013 |
Medientyp: | academicJournal |
ISSN: | 1094-9968 (electronic) |
DOI: | 10.1016/j.intmar.2013.04.003 |
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