Modelling consumer response to differing levels of comparative advertising
In: European Journal of Marketing, Jg. 37 (2003-02-01), Heft 1/2, S. 256-274
Online
academicJournal
Zugriff:
Titel: |
Modelling consumer response to differing levels of comparative advertising
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Autor/in / Beteiligte Person: | del Barrio‐García, Salvador ; Luque‐Martínez, Teodoro |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 37 (2003-02-01), Heft 1/2, S. 256-274 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090560310453299 |
Sonstiges: |
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