Using networks to solve export‐marketing problems of small‐ and medium‐sized firms from developing countries
In: European Journal of Marketing, Jg. 37 (2003-06-01), Heft 5/6, S. 728-752
Online
academicJournal
Zugriff:
Titel: |
Using networks to solve export‐marketing problems of small‐ and medium‐sized firms from developing countries
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Autor/in / Beteiligte Person: | Ghauri, Pervez ; Lutz, Clemens ; Tesfom, Goitom |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 37 (2003-06-01), Heft 5/6, S. 728-752 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090560310465125 |
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