Options of strategic decision making in services : Tech, touch and customisation in financial services
In: European Journal of Marketing, Jg. 37 (2003-06-01), Heft 5/6, S. 774-795
Online
academicJournal
Zugriff:
Titel: |
Options of strategic decision making in services : Tech, touch and customisation in financial services
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Autor/in / Beteiligte Person: | Järvinen, Raija ; Lehtinen, Uolevi ; Vuorinen, Ismo |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 37 (2003-06-01), Heft 5/6, S. 774-795 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090560310465143 |
Sonstiges: |
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