Achieving a customer orientation using “people‐power,” the “5th P”
In: European Journal of Marketing, Jg. 37 (2003-11-01), Heft 10, S. 1301-1313
Online
academicJournal
Zugriff:
Titel: |
Achieving a customer orientation using “people‐power,” the “5th P”
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Autor/in / Beteiligte Person: | Judd, Vaughan C. |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 37 (2003-11-01), Heft 10, S. 1301-1313 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090560310487112 |
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