Face, favour and positioning – a Chinese power game
In: European Journal of Marketing, Jg. 37 (2003-12-01), Heft 11/12, S. 1575-1598
Online
academicJournal
Zugriff:
Titel: |
Face, favour and positioning – a Chinese power game
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Autor/in / Beteiligte Person: | Leung, T.K.P. ; Yee‐kwong Chan, Ricky |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 37 (2003-12-01), Heft 11/12, S. 1575-1598 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090560310495366 |
Sonstiges: |
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