An experimental investigation of factors affecting consumers' perceptions of sales promotions
In: European Journal of Marketing, Jg. 37 (2003-12-01), Heft 11/12, S. 1746-1761
Online
academicJournal
Zugriff:
Titel: |
An experimental investigation of factors affecting consumers' perceptions of sales promotions
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Autor/in / Beteiligte Person: | d'Astous, Alain ; Landreville, Valérie |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 37 (2003-12-01), Heft 11/12, S. 1746-1761 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090560310495447 |
Sonstiges: |
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