Who Does the Marketing in Retailing? A Case Study of Organizational Selling Behaviour in a Large Complex Organization
In: European Journal of Marketing, Jg. 27 (1993-04-01), Heft 3, S. 51-62
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Zugriff:
Titel: |
Who Does the Marketing in Retailing? A Case Study of Organizational Selling Behaviour in a Large Complex Organization
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Autor/in / Beteiligte Person: | Hogarth‐Scott, Sandra ; Parkinson, Stephen T. |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 27 (1993-04-01), Heft 3, S. 51-62 |
Veröffentlichung: | 1993 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090569310026646 |
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