On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
In: European Journal of Marketing, Jg. 28 (1994-03-01), Heft 3, S. 13-25
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academicJournal
Zugriff:
Titel: |
On Rethinking Marketing: Our Discipline, Our Practice, Our Methods
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Autor/in / Beteiligte Person: | Hunt, Shelby D. |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 28 (1994-03-01), Heft 3, S. 13-25 |
Veröffentlichung: | 1994 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090569410057263 |
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