The Co‐ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology
In: European Journal of Marketing, Jg. 28 (1994-08-01), Heft 8/9, S. 76-99
Online
academicJournal
Zugriff:
Titel: |
The Co‐ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology
|
---|---|
Autor/in / Beteiligte Person: | Buttle, Francis A. |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 28 (1994-08-01), Heft 8/9, S. 76-99 |
Veröffentlichung: | 1994 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090569410067640 |
Sonstiges: |
|