An experimental approach to investigating satisfaction and continuity in marketing alliances
In: European Journal of Marketing, Jg. 29 (1995-04-01), Heft 4, S. 6-23
Online
academicJournal
Zugriff:
Titel: |
An experimental approach to investigating satisfaction and continuity in marketing alliances
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Autor/in / Beteiligte Person: | Shamdasani, Prem N. ; Sheth, Jagdish N. |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 29 (1995-04-01), Heft 4, S. 6-23 |
Veröffentlichung: | 1995 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/03090569510086620 |
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