“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites
In: Journal of Consumer Marketing, Jg. 20 (2003-12-01), Heft 7, S. 652-664
Online
academicJournal
Zugriff:
Titel: |
“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites
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Autor/in / Beteiligte Person: | Gurau, Calin ; Ranchhod, Ashok ; Gauzente, Claire |
Link: | |
Zeitschrift: | Journal of Consumer Marketing, Jg. 20 (2003-12-01), Heft 7, S. 652-664 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 0736-3761 (print) |
DOI: | 10.1108/07363760310506184 |
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