The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices
In: Journal of Product & Brand Management, Jg. 12 (2003-09-01), Heft 5, S. 293-306
Online
academicJournal
Zugriff:
Titel: |
The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices
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Autor/in / Beteiligte Person: | Coulter, Keith S. |
Link: | |
Zeitschrift: | Journal of Product & Brand Management, Jg. 12 (2003-09-01), Heft 5, S. 293-306 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 1061-0421 (print) |
DOI: | 10.1108/10610420310491666 |
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