Sponsorship: perspectives on its strategic role
In: Corporate Communications: An International Journal, Jg. 8 (2003-09-01), Heft 3, S. 173-186
Online
academicJournal
Zugriff:
Titel: |
Sponsorship: perspectives on its strategic role
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Autor/in / Beteiligte Person: | Dolphin, Richard R. |
Link: | |
Zeitschrift: | Corporate Communications: An International Journal, Jg. 8 (2003-09-01), Heft 3, S. 173-186 |
Veröffentlichung: | 2003 |
Medientyp: | academicJournal |
ISSN: | 1356-3289 (print) |
DOI: | 10.1108/13563280310487630 |
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