From strategy to corporate communication strategy: A conceptualisation
In: Journal of Communication Management, Jg. 8 (2004-04-01), Heft 2, S. 168-183
Online
academicJournal
Zugriff:
Titel: |
From strategy to corporate communication strategy: A conceptualisation
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Autor/in / Beteiligte Person: | Steyn, Benita |
Link: | |
Zeitschrift: | Journal of Communication Management, Jg. 8 (2004-04-01), Heft 2, S. 168-183 |
Veröffentlichung: | 2004 |
Medientyp: | academicJournal |
ISSN: | 1363-254X (print) |
DOI: | 10.1108/13632540410807637 |
Sonstiges: |
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