Problems and Strategies in the International Marketing of Services
In: European Journal of Marketing, Jg. 23 (1989-06-01), Heft 6, S. 55-66
Online
academicJournal
Zugriff:
Titel: |
Problems and Strategies in the International Marketing of Services
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Autor/in / Beteiligte Person: | Nicoulaud, B. |
Link: | |
Zeitschrift: | European Journal of Marketing, Jg. 23 (1989-06-01), Heft 6, S. 55-66 |
Veröffentlichung: | 1989 |
Medientyp: | academicJournal |
ISSN: | 0309-0566 (print) |
DOI: | 10.1108/EUM0000000000574 |
Sonstiges: |
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