Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel
In: International Journal of Retail & Distribution Management, Jg. 52 (2024-03-15), Heft 3, S. 341-354
Online
academicJournal
Zugriff:
Titel: |
Offline-to-online and online-to-offline (a reciprocal O2O model): re-patronage in an omni-channel
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Autor/in / Beteiligte Person: | Liao, Shu-Hsien ; Hu, Da-Chian ; Liu, Hui-Ling |
Link: | |
Zeitschrift: | International Journal of Retail & Distribution Management, Jg. 52 (2024-03-15), Heft 3, S. 341-354 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 0959-0552 (print) |
DOI: | 10.1108/IJRDM-06-2023-0420 |
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