New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit
In: Journal of Historical Research in Marketing, Jg. 14 (2022-01-26), Heft 1, S. 24-47
Online
academicJournal
Zugriff:
Titel: |
New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit
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Autor/in / Beteiligte Person: | Krisjanous, Jayne ; Hallett, Christine |
Link: | |
Zeitschrift: | Journal of Historical Research in Marketing, Jg. 14 (2022-01-26), Heft 1, S. 24-47 |
Veröffentlichung: | 2022 |
Medientyp: | academicJournal |
ISSN: | 1755-750X (print) |
DOI: | 10.1108/JHRM-09-2020-0040 |
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