Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis
In: Journal of Islamic Marketing, Jg. 15 (2024-05-23), Heft 6, S. 1534-1559
Online
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Zugriff:
Titel: |
Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis
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Autor/in / Beteiligte Person: | Lada, Suddin ; Chekima, Brahim ; Ansar, Rudy ; Lim, Ming Fook ; Bouteraa, Mohamed ; Abdul Adis, Azaze-Azizi ; Abd Karim, Mohd Rahimie ; Yong, Kelvin |
Link: | |
Zeitschrift: | Journal of Islamic Marketing, Jg. 15 (2024-05-23), Heft 6, S. 1534-1559 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 1759-0833 (print) |
DOI: | 10.1108/JIMA-04-2023-0133 |
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