Brand personality: theory and dimensionality
In: Journal of Product & Brand Management, Jg. 27 (2018-03-12), Heft 2, S. 115-127
Online
academicJournal
Zugriff:
Titel: |
Brand personality: theory and dimensionality
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Autor/in / Beteiligte Person: | Davies, Gary ; Rojas-Méndez, José I. ; Whelan, Susan ; Mete, Melisa ; Loo, Theresa |
Link: | |
Zeitschrift: | Journal of Product & Brand Management, Jg. 27 (2018-03-12), Heft 2, S. 115-127 |
Veröffentlichung: | 2018 |
Medientyp: | academicJournal |
ISSN: | 1061-0421 (print) |
DOI: | 10.1108/JPBM-06-2017-1499 |
Sonstiges: |
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