Skinny latte goes virtual : Starbucks makes the most of social media to engage customers in knowledge management
In: Strategic Direction, Jg. 29 (2013-06-14), Heft 7, S. 31-33
Online
academicJournal
Zugriff:
Titel: |
Skinny latte goes virtual : Starbucks makes the most of social media to engage customers in knowledge management
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Zeitschrift: | Strategic Direction, Jg. 29 (2013-06-14), Heft 7, S. 31-33 |
Veröffentlichung: | 2013 |
Medientyp: | academicJournal |
ISSN: | 0258-0543 (print) |
DOI: | 10.1108/SD-05-2013-0015 |
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