Cross-cultural electronic word-of-mouth: a systematic literature review
In: Spanish Journal of Marketing - ESIC, Jg. 28 (2024-03-07), Heft 2, S. 126-143
Online
academicJournal
Zugriff:
Titel: |
Cross-cultural electronic word-of-mouth: a systematic literature review
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Autor/in / Beteiligte Person: | Kusawat, Poompak ; Teerakapibal, Surat |
Link: | |
Zeitschrift: | Spanish Journal of Marketing - ESIC, Jg. 28 (2024-03-07), Heft 2, S. 126-143 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 2444-9709 (print) |
DOI: | 10.1108/SJME-06-2021-0116 |
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