Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
In: Journal of the Academy of Marketing Science, Jg. 45 (2017), Heft 1, S. 93-118
Online
academicJournal
Zugriff:
Titel: |
Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
|
---|---|
Autor/in / Beteiligte Person: | Nath, Pravin ; Mahajan, Vijay |
Link: | |
Zeitschrift: | Journal of the Academy of Marketing Science, Jg. 45 (2017), Heft 1, S. 93-118 |
Veröffentlichung: | 2017 |
Medientyp: | academicJournal |
ISSN: | 0092-0703 (print) |
DOI: | 10.1007/s11747-016-0478-5 |
Sonstiges: |
|