Navigating the Hybrid Marketing Era: Combining ATL and BTL Strategies
In: Adgully, 2023-12-19
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Byline: Shajesh Menon In the ever-evolving landscape of marketing, a hybrid approach that integrates data, design, events, and technology with a strategic combination of above-the-line (ATL) and below-the-line (BTL) strategies [...]
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Navigating the Hybrid Marketing Era: Combining ATL and BTL Strategies
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Zeitschrift: | Adgully, 2023-12-19 |
Veröffentlichung: | 2023 |
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