Rise of the CMO: why more business-to-business companies are adding a new executive title to their rosters.
In: Sales & Marketing Management, Jg. 155 (2003-12-01), Heft 12, S. 16-16
Online
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Zugriff:
Titel: |
Rise of the CMO: why more business-to-business companies are adding a new executive title to their rosters.
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Autor/in / Beteiligte Person: | Gilbert, Jennifer |
Link: | |
Zeitschrift: | Sales & Marketing Management, Jg. 155 (2003-12-01), Heft 12, S. 16-16 |
Veröffentlichung: | 2003 |
Medientyp: | serialPeriodical |
ISSN: | 0163-7517 (print) |
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