Basic Model of CKM in Terms of Marketing Performance and Some Important Antecedents and Dimensions
In: Handbook of Research on Managing and Influencing Consumer Behavior. 2015, p119-148.
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Zugriff:
Basic Model of CKM in Terms of Marketing Performance and Some Important Antecedents and Dimensions ABSTRACT INTRODUCTION DOI: 10.4018/978-1-4666-6547-7.ch006 In recent years, marketing focus has shifted towards long-run marketing which [...]
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Basic Model of CKM in Terms of Marketing Performance and Some Important Antecedents and Dimensions
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Autor/in / Beteiligte Person: | Ali Khan Panni, Mohammad Fateh |
Quelle: | Handbook of Research on Managing and Influencing Consumer Behavior. 2015, p119-148. |
Veröffentlichung: | 2015 |
Medientyp: | Buch |
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