The business case for better analytics: A retrospective and the future of theory and practice of marketing science
2014
Online
academicJournal
Zugriff:
Titel: |
The business case for better analytics: A retrospective and the future of theory and practice of marketing science
|
---|---|
Autor/in / Beteiligte Person: | Alcaraz, Rafael., Speaker |
Link: | |
Veröffentlichung: | 2014 |
Medientyp: | academicJournal |
ISSN: | 2045-8568 (print) |
Sonstiges: |
|