An Assessment of the Contribution of Log Linear Models to Marketing Research
In: Journal of Marketing, Jg. 45 (1981-04-01), Heft 2, S. 89-97
Online
academicJournal
Zugriff:
Titel: |
An Assessment of the Contribution of Log Linear Models to Marketing Research
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Autor/in / Beteiligte Person: | Blattberg, Robert C. ; Dolan, Robert J. |
Link: | |
Zeitschrift: | Journal of Marketing, Jg. 45 (1981-04-01), Heft 2, S. 89-97 |
Veröffentlichung: | 1981 |
Medientyp: | academicJournal |
ISSN: | 0022-2429 (print) |
DOI: | 10.2307/1251668 |
Sonstiges: |
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