BTL(Below The Line)마케팅에 기반한 기업 복합문화공간 커뮤니케이션 전략에 관한 연구 : A Study on Communication Strategy for Corporate Complex Cultural Space Based on BTL(Below The Marketing) Marketing
In: 한국공간디자인학회 논문집 / Journal of the Korea Institute of the Spatial Design, Jg. 16 (2021-08-30), Heft 5, S. 27-39
academicJournal
Zugriff:
Titel: |
BTL(Below The Line)마케팅에 기반한 기업 복합문화공간 커뮤니케이션 전략에 관한 연구 : A Study on Communication Strategy for Corporate Complex Cultural Space Based on BTL(Below The Marketing) Marketing
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Autor/in / Beteiligte Person: | 양수현 / Yang Soohyun ; 이정교 / Lee Jeonggyo |
Link: | |
Zeitschrift: | 한국공간디자인학회 논문집 / Journal of the Korea Institute of the Spatial Design, Jg. 16 (2021-08-30), Heft 5, S. 27-39 |
Veröffentlichung: | 2021 |
Medientyp: | academicJournal |
ISSN: | 1976-4405 (print) |
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