When CEOs feel supported by CMOs to help lead, both tend to benefit, report
In: Digiday (USA), 2022-06-16, S. 6
Zeitungsartikel
Zugriff:
There's no doubt that chief marketing officers are under more pressure than at any time since the CMO position first formed in the 1950s around TV and print advertising. Today they have to play a game of 3D chess that is as much about technology, data and business transformation as it is about creative and media...
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When CEOs feel supported by CMOs to help lead, both tend to benefit, report
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Autor/in / Beteiligte Person: | Bürgi, Michael |
Zeitschrift: | Digiday (USA), 2022-06-16, S. 6 |
Veröffentlichung: | 2022 |
Medientyp: | Zeitungsartikel |
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