A Study of the Relationship among Innovation Technology, Life Style, Perceived Value and the Intention of Adopting--A Case of CHT's MOD
2012
Hochschulschrift
Zugriff:
100
The purpose of this research is to investigate the relationship among the innovation technology, the life style, the perceived value and the intention of adopting of the CHT''s MOD. The tools used for data analysis are descriptive statistics analysis, reliability analysis, factor analysis, T test analysis of variance analysis, correlation analysis and regression analysis.The results of this research are as following: 1. The CHT''s MOD to the custmer socio-economic background are male, age below 30, civil and teaching industry, specialist / university graduate, income NTD 15,000~34,999 for the majority ethnic group. 2. Study found that innovation technology, perceived value, intention of adopting were significantly correlated between the three. Study found that life style, perceived value, intention of adopting were significantly correlated between the three. 3. To analyze the correlation among innovation technology,perceived value, and intention of adopting.The result reveals that innovation technology has an significant effect on perceived value and intention of adopting. Besides, perceived value has much influence on intention of adopting as well. In other words, perceived value has a mediating effect, on innovation technology and intention of adopting. 4. To analyze the correlation among life style, perceived value, and intention of adopting. The result reveals that life style has an significant effect on perceived value and intention of adopting. Besides, perceived value has much influence on intention of adopting as well. In other words, perceived value has a mediating effect, on life style and intention of adopting.
Titel: |
A Study of the Relationship among Innovation Technology, Life Style, Perceived Value and the Intention of Adopting--A Case of CHT's MOD
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Autor/in / Beteiligte Person: | Huang, Shu-chuan ; 黃淑娟 |
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Veröffentlichung: | 2012 |
Medientyp: | Hochschulschrift |
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