Analysis of LCCs in Taiwan's Air Passenger Transportation Market Influence-A Study of Nationality Traditional Airlines
2015
Hochschulschrift
Zugriff:
103
Rapid rise of LCCs in world regional aviation market, has become a hot topic in academia and industry. Lccs started late in Asia, but it developed rapidly in recent years. The most prevalence of LCCs is in Southeast Asia area and the most potential is Northeast Asia. Enormous opportunities attract Nationality Airlines to join LCCs. According to related literature, the passenger load factor, economic development and global oil prices are the major factors affecting the aviation industry operations. But few literature consider the rise of LCCs. Therefore, this study observe the actual industry dynamics, try to analyze lccs have impact on nationality airlines business. Limited to the integrity of the data obtained, so as to China Airlines, EVA Airways and TransAsia Airways as the main research subject. Firstly, this study used PESTEL analysis to understand the important factors that affect the Taiwan's Air passenger transportation market, then used multiple regression analysis to understand the LCCs market share, the nationality aviation passenger load factor, the national income change rate, the global oil prices change rate, how they affect the the nationality traditional airlines market share and revenue. This study found that passenger load factor and economic growth will help improve national aviation revenue. The most important variables which affect the nationality airlines business is Lccs market share, highlighting its importance. In the three nationality traditional airlines, EVA Air has a minimal impact by LCCs. It's worth noting that global oil prices in delay of three months has largest impact for nationality aviation. Results of this study echoes the practice on aviation industry generally take oil hedging strategy. Overall, the results of this study can provide a reference when the government and the airline industry formulating policies.
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Analysis of LCCs in Taiwan's Air Passenger Transportation Market Influence-A Study of Nationality Traditional Airlines
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Autor/in / Beteiligte Person: | Chen Fung Shu ; 陳楓舒 |
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Veröffentlichung: | 2015 |
Medientyp: | Hochschulschrift |
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