The Construction System of Service Innovation Evaluation Indicators and Marketing Strategiesin Banking Industry
2015
Hochschulschrift
Zugriff:
103
In the current banking is in the highly competitive environment, banks will need to seek innovative to gain a competitive advantage, while the bank is in a ring of services so need to explore services innovation and marketing strategy to development of new customers and maintain a competitive advantage. We want to construct a complete set of banking services innovation index and marketing strategies system. And proposed recommendations to banking service innovation assessment mechanism, to enhance the effectiveness of banking service quality and marketing strategies. We construction of the banking service innovation index evaluation by past literature then use fuzzy ana- lytic network process evaluate, conducted paired comparison questionnaire. We base on research topics decided to "a new service concept, new customer relationships, new business partners, new profit model, the new delivery system (staff, organization, cul- ture), a new service delivery system (technology)" as a service innovation six criteria. Through expert groups and scholars analysis find in the criteria industry experts and scholars both attention to "face the new service concept".
Titel: |
The Construction System of Service Innovation Evaluation Indicators and Marketing Strategiesin Banking Industry
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Autor/in / Beteiligte Person: | Kuo, Shih-cheng ; 郭士誠 |
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Veröffentlichung: | 2015 |
Medientyp: | Hochschulschrift |
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