Crea8tive Tea: a bubble tea shop in Panama

國際經營管理英語碩士學位學程(IMBA)

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Crea8tive Tea LLC is a startup business Panama, Panama City. The main objective of Crea8tive Tea is to serve the freshest Bubble Tea and desserts using the finest possible ingredients in the market by providing different flavors targeted towards the Asian and non-Asian Panamanian market. We will provide products that are natural and of high quality to cater the segment of the population that seeks a gastronomical journey. The Bubble Tea beverage & dessert industry is currently booming and there is an opportunity to leverage this moment and maximize our profits. Fortunately, Bubble Tea is not that known yet, especially for the non-Asian population. Most of the Bubble Tea Shops prepare their drinks with additives and non-natural ingredients that are harmful to our health and Crea8tive wants to target this market. An initial investment of $28,000 is required to start the business and our initial capital investment is of $50,000 funded by two business partners. Based on the financial section, starting from year 2 we will start to see our Return on Investment (ROI). It is important to keep in mind that there is still a risk that Bubble Tea might not be a drink that can be quickly accepted by the non-Asian segment because it is a niche market. On the other hand, our marketing know-how and assorted flavors targeted to the non-Asian Panamanians will be a solution to this challenge and become leaders in the industry.