The content analysis of CTS News Magazine 1996-2016: A comparison study of CTS ownership transformed into Taiwan Broadcasting System

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Chinese Television System Inc. [CTS] has transformed from a commercial television into a public commercial television since the Divestment of Shares in Terrestrial Television Act put into practice on 2006. In order to examine impacts of the public commercial broadcasting policy, the study compares CTS News Megazine in 10 years before and after 2006. The idea of public commercial broadcasting not only means a shift between different media ownership, but the idea also represents an ideal broadcasting model. As a result, the study focuses on whether CTS broadcasts differ due to the public commercial broadcasting policy. The study uses content analysis as research methodology and analyzes CTS News Megazine in terms of news structure, news value, news content and public interest.The study in total analyzes 160 units of CTS News Megazine. To inspect the recults of content analysis, the study adds in-depth interview, interviewing the producer of CTS News Megazine. The study discovers that the CTS News Megazine broadcasts insignificantly change after CTS ownership converts into the public commercial television. In other words, changing media ownership has little to do with television broadcasts. It is journalists’ professional experience and social change that influence the quality of broadcasts. The benefits of chaing a commercial television into a public commercial television might be an image.