Publication Transformation: Why Authors Choose to Publish in Open Access/Free Full-text Journals

In an attempt to identify motivating factors involved in decisions to publish in Open Access (OA) journals, individual interviews with biomedical faculty members at the University of North Carolina at Chapel Hill, a major research university, were conducted. The interviews focused on faculty identified as early adopters of OA/free full-text publishing. Searches conducted in PubMed and PubMed Central identified faculty from UNC-Chapel Hill who have published works in OA/free full-text journals. The searches targeted authors with multiple OA citations during a specified 18 month period. Semi-structured interviews were conducted with the most prolific OA authors. Individual interviews attempted to determine whether the authors were aware they published in OA journals, why they chose to publish in OA journals, what factors influenced their publishing decisions, and their general attitude towards OA publishing models. Interview questions were based on a review of the literature and consultation with a scholarly communication working group. The interview results were analyzed to see whether these faculty members made conscious efforts to publish in OA/free full-text journals, and if so why.